AUX COPAINS
D’ABORD

PRINT MEDIA
ARTISTIC DIRECTION
ADHESIVE VINYL

Aux Copains d’Abord is a foodtruck located in Montpellier’s Marché du Lez, offering a delicious selection of bagels, pokes, bubble waffles and other sweet treats, prepared on the spot.

In response to their request to create cards on different media, we had to design virtually an entire visual identity. As the logo was already established, we chose to use its blue color as a base, to which we added beige, pink and brown tones to enrich the palette and create a chic harmony, in keeping with the presentation of their dishes and the ambiance of the Marché du Lez.

The typography features a slight, deliberate irregularity, evoking the indulgence and bumpy texture of a bagel loaf, for example. The shapes of the graphic elements are predominantly organic, recalling nature and its floral cuisine, while etching-style illustrations add a touch of finesse and elegance.

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BEFORE WE GO FOR COFFEE⭣

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